UNDERSTANDING YOUR CLIENTS' MARKET
Understanding your clients' goals and reaching their market segments is crucial in developing positive marketing campaigns.
Epsom Sand & Soil (ESS) have had an outstanding result in the domestic landscaping supply market over the last 4-6 months, making the most of people revitalising home gardens and yards.
This market requires an advertising 'presence', to continually make their customers aware of the range of products and services available at ESS. Social media and EDM campaigns will continue this 'voice'.
The latest ESS campaign, planned and managed by Proven AM, is focused on TV. Timed for the relaunch of AFL and other major Television series, over the next couple of months.
The campaign is aimed at landscaping businesses, construction markets, and broader project management companies, building awareness of the ESS range of the Plant & Equipment 'Wet Hire' service.
The message is simple, but the ESS 'point of difference' within the market makes a huge difference. 'Wet Hire' with qualified (ticketed) and experienced ESS operators and drivers'.
Proven AM, learning through productive meetings with ESS owners - Ilka and David Mills alongside key personnel, it was clear that ESS staff love their company. Many drivers, operators and admin staff have worked for 20-plus years at Epsom Sand & Soil.
A positive point to highlight in the campaign.
Driver/Operator portraits and machinery images used in the website and social media, new 'Wet Hire' signage installed at the ESS depot, targeted EDM to key industry people and a ten-week TV campaign will assist raise awareness in the 'Hire Market' for ESS.
The more we work with Epsom Sand & Soil, the more respect Proven AM has for this fantastic Bendigo company.